South Africa


With a population of 50 million inhabitants and an average per capita income of around $ 6,000, the distribution of income remains highly unequal, so that coexist minority purchasing power high / very high with a majority of very low purchasing power and high poverty levels . Consequently, although small compared to the total population, there is a niche market for luxury goods import or consumption of good quality (ex., about 6 million people to the field of European laminate flooring). On the other hand, the country has a non-negligible primary sector and an industrial structure relatively developed and diversified, which generates a significant demand for machinery and intermediates industrial products.

The distribution of population and industry is concentrated in a relatively small number of areas. The most important is the Johannesburg - Pretoria, followed by the port cities of Cape Town, in the extreme south, and Durban on the east coast, plus some newly established industrial areas and varying success around coastal ports this.

South Africa in 2012 was the twenty-sixth largest economy, the thirty-fifth in the year 2002, and this despite the decline of GDP by almost 2 % in the beginning of the actual crisis. At present, the economy of the Republic of South Africa leads the African continent with GDP growth of around 3.5 % year on year, accounting for more than 30% of GDP (50% of total Saharan Africa's GDP), generating over 50% of its electricity and being the largest supplier of foreign investment, ahead of China, United States and United Kingdom.

It is considered the gateway to the southern African countries, grouped in The Southern Africa Development Community (SADC). This free trade zone has eliminated 85 % of tariffs on trade between member countries and aims to become a customs union becoming in the fifth largest economic block in the world. South Africa is undoubtedly the inevitable entrance door to this new market of 230 million consumers.

Currently enjoying an economic structure worthy of a developed country and is regarded as the greatest economic power in the region internationally. On the other hand, the country has maintained prudent macroeconomic policies and despite the impact of the global financial crisis its deficit and debt levels are very acceptable.

These characteristics, together with other considerations and indicators have allowed South Africa to become a market with a very good balance between growth and legal security, which has led it to join the main group of emerging countries as the fifth of the BRICS and configured as one of the international markets with the greatest potential.